PULSE BEVERAGE ISSUES STATEMENT ABOUT RECENT UNAUTHORIZED PRESS RELEASES

DENVER, Oct. 22, 2018 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that they are initiating a corporate investigation into two separate press releases that were distributed by a Unnamed National Press Release Distributor (“UNPRD”) on October 9, 2018 and October 16, 2018 that contained false statements about the Company’s activities, future plans, relationships with third parties and other misleading statements and characterizations about Pulse.

These unauthorized press releases did not originate from the Company and seem to have been initiated by a third party/(parties) who are unknown and unrelated to the Company. We strongly condemn this activity and would like to caution investors to be wary about future press releases that may be released via UNPRD about our Company activities. The Company has not done business with UNPRD in the past and any future news publications and press distributions from UNPRD about The Pulse Beverage Corporation should be read with caution.

UNPRD has been contacted directly by the CEO of The Pulse Beverage Corporation and offered the opportunity to publish a retraction of the misleading press releases. The requested retraction has not been forthcoming.

The following is a validated statement from Bob Yates the CEO of The Pulse Beverage Corporation, “The Unauthorized Press Releases published and distributed on October 9 and October 16, 2018 were not authorized by us and investors should be cautioned not to rely on any of the information contained within them. For information about the Company interested parties should review prior press releases and filings with the United States Securities and Exchange Commission. We strongly condemn this unethical and illegal activity.”

Bob Yates, CEO finished, “I would like to declare that Pulse and its officers have not benefitted in any way from the publication and distribution of this false information.”

About Pulse Beverage Corporation:

Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Kyates@pulsebeverage.com
                    303-807-1954